Brilliant and sustainable packaging ideas dominated proceedings at the 21st European Carton Excellence Awards. The prizes were presented to the winners on 21st September at the Award Gala of the ECMA Congress in the elegant Residenz Building in Salzburg to an international audience of senior personnel from across the industry.
Carton of the Year went to “Geometrie Cividât” from Lucaprint with board supplied by BillerudKorsnas. Cividât is a premium gin from Cividale in Northern Italy that demanded packaging which would complement its unique style and aromatic notes.
The carton stands out through its apparent simplicity and understatement. Interest and curiosity are created by the diagonal cut which divides the symmetry and the strict geometry of the pack. The spherical bottle is secured perfectly inside and conveys a natural impression of balance. The experience of opening and unpacking is unforgettable for both the buyer and the recipient of the gift. The packaging also provides attractive merchandising in the retail trade to show the product off to maximum advantage.